How to make money with PPC VS SEO

This article is about Pay per click marketing, and how it works for online or offline companies. It talks about the pros and cons of pay per click marketing, including how you can use it to make money for your business. This article discusses how to make sure that your company’s link is the first one seen when someone uses a search engine to look up a topic or product on the internet. It also talks about PPC ads, and how they work. As well, it tells what to expect when utilizing a PPC marketing campaign.

Planning a marketing campaign for a business can be tricky at best in any situation, but especially when you are marketing a business on the web. Pay per click marketing can be a useful tool for an online company, or even an offline business that just wants to advertise on the internet.


PPC Marketing works the best with search engines. When someone types a keyword and clicks on search, a list of options shows up for them to click. So, how does that work? Who decides which website comes first on the list of search results, and why does this list sometimes appear in a different order every day?

The answers are simple. If you want your website to be the first on the search engine’s list, you have to be the highest bidder. Bidding costs vary, but they are usually within the range of $0.05 – $0.20 per keyword or key phrase. This is why sometimes the first few search engine results move up and down – one person or company outbid the others that day (or sometimes that hour!).

PPC marketing is great for businesses because it is fast and it is predictable. So what can this do for you? Well, if your website shows up on top of the search results then there is a high probability of most users clicking your URL. Since the traffic is extremely targeted and based on relevant keywords, you’re going to get sales, leads and an unlimited source of potential buyers.


Once you have signed up with a PPC marketing campaign, you should see results within a day or two. When comparing pay per click marketing with SEO, PPC comes out way ahead, because with SEO, you usually have to wait 6 months or more before you see any results. When you go with PPC, the results come through fast and thick. So you can start banking hard from day one!

This type of marketing is also good because it is predictable. It works the same for everyone – you bid the highest, and set the amount you want to pay, and people are guaranteed to click on your links. You can also put ads on different websites, where people can click. Here, you pay every time someone clicks, but you also have the ability to peruse the websites first, and only put ads on relevant pages, where there is more of a chance that your ads will be clicked on by genuinely interested people. And genuinely interested people usually equal: customers.
PPC marketing can be a good asset to you and your company. As long as you do your research and make sure that you optimize your landing pages for maximum conversions, you will be laughing all the way to the bank! Now there is definitely strong competition with PPC as well. Your competitors will copy your campaigns, they will try to outbid you and grab a piece of the pie. The solution to this is to continuously tweak and find more profitable keywords to target. Finally, you should not rely on a single traffic source to generate revenue for your business. Indulge in SEO, Social Media, PPC and other forms of advertising and continuously innovate; this will give you an edge and you will always stay ahead of your competitors.


About the author:

Karen Praine is a French blogger and search engines specialist at Keen seo agency Malta. She has been working for Keen LTD for the past 5 years. She is also an SEO executive at Curmi Marketing SEO MALTA. And while she enjoys her job, Karen feels fulfilled when she actually helps people succeed in their business ventures.

8 questions to ask before hiring a web designer

There’s so many so called web designers who do not know what they are doing, neither do they have any work ethic.

And for this reason, and due to very bad experiences I had in the past, I will share the 8 questions you need to ask a web designer in order to save a lot of time and swearing down the road

For a person or a company who want to get attention for their business throughout the internet, they need to let the others know that they exist.

This can be achieved by doing a press release and create a website that is compelling and user-friendly.

But today, not everyone has the knowledge or the time to create an effective website.

And in these cases, guidance from a professional is the ideal solution. In case you decide to seek out for a professional web designer, these are the questions that you may want to ask before hiring them:

1. Experience

How many years of experience does the web designer have?

This will give you a rough idea of ??knowledge he or she has of the current advances in fields such as PHP, Flash, tables of designs and styles, Web 2.0, etc.

2. Samples of his RECENT previous works

What are the sites that the company or that individual has created? Ask them to show you demos, or even better; you get the URL sites that have created so that you can take a look and see how confident you feel about their previous work.

Look at the designs that have a similar to what you have in mind for your site style. Or better yet, ask if the designer has done some work in your particular industry.

Image result for web designer

3. Reference sectors

What kind of industries have you been involved? Who are your customers?

With this information, you will be able to judge your ability to understand your industry and create a site that fits your needs.

4. After-sales service

What is the type of service they offer to their customers once the site is online?

Do they help in updating the site or any changes need to be made such as the acquisition of more web space, add new pages to the site, etc.?

A company or a web design guy with a good reputation will be able to serve his customers at any given day.

5. Visibility in search engines

Do they have a service SEO or organic positioning to ensure that your site is indexed quickly in search engines or put some scatter for your marketing campaign?

Remember, having a beautiful website is fine, but you need people to visit. Ask the designers if this is something they have practical experience.

I do suggest that you seek a different company for search engine optimization that a web design company because most of the time, web design companies have no clue how to properly rank a site.

6. Copyright and security issues

Are they going to ensure that data and images used on the site are protected by copyright so that others can not copy? What about the security settings that were used as traffic monitored?

Also, try to make sure you have the details of where they have acquired licenses images and photographs. This can save you problems in the future.

7. Duration

How much time is required to design and put online site? This will give you a good perspective of whether they are effective or not.

A good web designer should not take more than a month, but this also depends on the time spent on each client.

9. Links and Animation

Do you also help the insertion of links to other sites and uploading videos or flash animation?

8. Fees and Rates

When the site is completed and uploaded to the server, you have to pay a  domain name, which is an annual payment and hosting service, which can be monthly, quarterly or annual payment. I suggest you take this payment always UPFRONT

You must take this into account, because you have to deal with these payments even if your site is not finished, so it is important to be clear how long it will delay construction site.